SEO Monthly Report
Acme Corp · April 2025 · Generated 25 Apr 2025
Monthly SEO Report
Acme Corp
April 2025  ·  vs March 2025
142K
Impressions
↑ 11%
18.4K
Clicks
↑ 7%
12.9%
CTR
↓ 0.4pp
14.2
Avg Position
↑ 1.8
Google Search Console
Total Clicks
18,412
↑ 7.2% vs 17,174 Mar
Impressions
142,300
↑ 11.0% vs 128,200 Mar
Avg. CTR
12.9%
↓ 0.4pp was 13.3% Mar
Avg. Position
14.2
↑ 1.8 pts was 16.0 Mar
Clicks and impressions both grew MoM — a solid signal of improved visibility. CTR dipped slightly, likely due to new informational queries surfacing at lower positions. Average position improved by 1.8 spots, indicating better ranking momentum across the board.
Brand vs Non-Brand
Click share · April 2025
Brand 32%  ·  5,892 clicks
Non-Brand 68%  ·  12,520 clicks
Non-brand clicks are 2.1× brand — healthy organic demand. Brand share is steady vs last month (was 31%).
Traffic Trend
Clicks · Last 6 months
Subfolder Performance
Clicks by section · April 2025
Subfolder Clicks Share MoM
/blog/
7,140 38.8% ↑ 12%
/services/
4,820 26.2% ↑ 5%
/ (Home)
2,810 15.3% → 0%
/resources/
1,940 10.5% ↓ 3%
/case-studies/
1,702 9.2% ↑ 18%
Top 10 Pages — MoM Change
Clicks delta vs March 2025
# Page Apr Clicks Mar Clicks Δ Clicks Δ %
1 /blog/seo-guide-2025 1,420980 +440+44.9%
2 /services/digital-marketing 890620 +270+43.5%
3 /case-studies/ecommerce-seo 760540 +220+40.7%
4 /blog/content-marketing-tips 680490 +190+38.8%
5 /services/seo-audit 540390 +150+38.5%
6 /blog/technical-seo-checklist 490360 +130+36.1%
7 /case-studies/b2b-lead-gen 420310 +110+35.5%
8 /services/local-seo 380285 +95+33.3%
9 /blog/ai-seo-2025 340258 +82+31.8%
10 /blog/page-speed-guide 290224 +66+29.5%
Top 10 Queries — MoM Change
Clicks delta vs March 2025
# Query Apr Clicks Mar Clicks Δ Clicks Δ % Avg Position
1 seo guide 2025 1,180760 +420+55.3% 3.2
2 digital marketing agency 840580 +260+44.8% 5.1
3 ecommerce seo tips 720510 +210+41.2% 4.7
4 content marketing strategy 640460 +180+39.1% 6.3
5 technical seo checklist 510370 +140+37.8% 2.9
6 seo audit service 460338 +122+36.1% 7.4
7 b2b lead generation seo 390290 +100+34.5% 8.1
8 local seo for small business 350265 +85+32.1% 5.8
9 ai and seo 2025 310240 +70+29.2% 9.2
10 page speed optimization tips 270212 +58+27.4% 4.5
Year-on-Year Comparison
Overall YoY
April 2025 vs April 2024 · All queries
Clicks
18,412
↑ 39.2% was 13,226
Impressions
142.3K
↑ 44.6% was 98,400
Avg. CTR
12.9%
↓ 0.6pp was 13.5%
Avg. Position
14.2
↑ 4.1 pts was 18.3
Strong YoY growth across all core metrics. Clicks up nearly 40%, position improved by 4 spots. CTR dip is expected as non-brand queries scale.
Branded YoY
April 2025 vs April 2024 · Brand queries only
Clicks
5,892
↑ 22.4% was 4,814
Impressions
41.2K
↑ 18.1% was 34,900
Avg. CTR
14.3%
↑ 0.5pp was 13.8%
Avg. Position
2.1
↑ 0.4 pts was 2.5
Brand visibility is growing steadily. CTR and position are both improving, showing stronger SERP dominance for branded terms.
Non-Branded YoY
April 2025 vs April 2024 · Non-brand queries only
Clicks
12,520
↑ 49.8% was 8,358
Impressions
101.1K
↑ 59.2% was 63,500
Avg. CTR
12.4%
↓ 0.8pp was 13.2%
Avg. Position
17.8
↑ 5.6 pts was 23.4
Non-brand is the biggest growth driver. Clicks nearly doubled YoY and position improved by 5+ spots. CTR dip is normal as lower-position queries enter the mix.
Technical Signals
Core Web Vitals, indexation, crawl health
LCP (Largest Contentful Paint)
1.9s
Good
🖱️
INP (Interaction to Next Paint)
82ms
Good
📐
CLS (Cumulative Layout Shift)
0.14
Needs Improvement
Indexed Pages
1,284
+12 vs last month
🚫
Coverage Errors
17
Action needed
🔒
HTTPS Coverage
100%
All pages secure
CLS at 0.14 is just outside the "Good" threshold — likely caused by late-loading banner images. 17 coverage errors need investigation; these could be blocking key landing pages from indexing.
Google Analytics 4
Sessions (Organic)
24,810
↑ 9.4% vs 22,680 Mar
Leads
312
↑ 14.3% vs 273 Mar
Sales (Organic)
48
↓ 4.0% was 50 Mar
AI Traffic (Referral)
1,840
↑ 62% vs 1,136 Mar
Organic Conversion Funnel
Sessions → Leads → Sales · April 2025
Sessions
24,810
100%
Engaged
15,382
62%
Leads
312
1.26%
Sales
48
0.19%
Lead volume up 14% while sales dipped slightly — conversion from lead to sale at 15.4% vs 18.3% last month. Investigate lead quality or sales follow-up lag.
AI Traffic Breakdown
Sessions by AI referral source · April 2025
ChatGPT
1,320
↑ 71%
Perplexity
310
↑ 48%
Gemini
140
↑ 38%
Copilot
70
↑ 17%
AI referral traffic is up 62% MoM — ChatGPT alone drives 72% of AI sessions. Brand is clearly gaining presence in AI-generated answers.
Sessions — Organic vs AI Referral
Monthly trend · Nov 2024 – Apr 2025
Rank Tracker
Coming in V2
📡
Real-Time Keyword Rankings
Live rank tracking will be available in the next version of this report. Stay tuned.
Activities & Plans
Completed This Month
Published 4 new blog posts targeting non-brand informational keywords
Fixed 9 of 26 coverage errors reported in March
Updated meta titles and descriptions on /services/ pages
Completed 3 backlink outreach campaigns (+11 links acquired)
In Progress / Pending
CLS fix for hero section banner — dev tickets raised, ETA May 10
Resolve remaining 17 GSC coverage errors
Schema markup audit for /blog/ pages — 40% complete
Plans for Next Month
Launch /resources/ content refresh — 8 articles targeted for top 3 positions
Build 5 new case study pages to support /case-studies/ growth
Begin internal linking audit across 200+ blog posts
Set up GA4 lead source attribution with CRM integration
Dependencies
CLS fix needs dev team access to banner image loading logic
GA4 CRM integration requires credentials from the sales ops team
Case study pages need approved content from the client before publishing
Schema audit blocked on dev deployment window — target first week of May