SEO Report — Acme Corp

Monthly SEO Report

Acme Corp

April 2025 · vs March 2025

142K

Impressions

↑ 11%

18.4K

Clicks

↑ 7%

12.9%

CTR

↓ 0.4pp

14.2

Avg Position

↑ 1.8

Google Search Console

Total Clicks

18,412

↑ 7.2% vs 17,174 Mar

Impressions

142,300

↑ 11.0% vs 128,200 Mar

Avg. CTR

12.9%

↓ 0.4pp was 13.3% Mar

Avg. Position

14.2

↑ 1.8 pts was 16.0 Mar

Clicks and impressions both grew MoM — a solid signal of improved visibility. CTR dipped slightly, likely due to new informational queries surfacing at lower positions. Average position improved by 1.8 spots, indicating better ranking momentum across the board.

Brand vs Non-Brand

Click share · April 2025

Brand 32% · 5,892 clicks

Non-Brand 68% · 12,520 clicks

Non-brand clicks are 2.1× brand — healthy organic demand. Brand share is steady vs last month (was 31%).

Traffic Trend

Clicks · Last 6 months

Subfolder Performance

Clicks by section · April 2025

Subfolder	Clicks	Share	MoM
/blog/	7,140	38.8%	↑ 12%
/services/	4,820	26.2%	↑ 5%
/ (Home)	2,810	15.3%	→ 0%
/resources/	1,940	10.5%	↓ 3%
/case-studies/	1,702	9.2%	↑ 18%

Top 10 Pages — MoM Change

Clicks delta vs March 2025

#	Page	Apr Clicks	Mar Clicks	Δ Clicks	Δ %
1	/blog/seo-guide-2025	1,420	980	+440	+44.9%
2	/services/digital-marketing	890	620	+270	+43.5%
3	/case-studies/ecommerce-seo	760	540	+220	+40.7%
4	/blog/content-marketing-tips	680	490	+190	+38.8%
5	/services/seo-audit	540	390	+150	+38.5%
6	/blog/technical-seo-checklist	490	360	+130	+36.1%
7	/case-studies/b2b-lead-gen	420	310	+110	+35.5%
8	/services/local-seo	380	285	+95	+33.3%
9	/blog/ai-seo-2025	340	258	+82	+31.8%
10	/blog/page-speed-guide	290	224	+66	+29.5%

#	Page	Apr Clicks	Mar Clicks	Δ Clicks	Δ %
1	/resources/keyword-research	310	440	−130	−29.5%
2	/resources/link-building-guide	270	390	−120	−30.8%
3	/blog/google-algorithm-updates	195	310	−115	−37.1%
4	/resources/on-page-seo	220	330	−110	−33.3%
5	/blog/backlink-strategies	180	270	−90	−33.3%
6	/services/content-strategy	240	320	−80	−25.0%
7	/blog/schema-markup-guide	145	218	−73	−33.5%
8	/resources/crawl-budget	130	196	−66	−33.7%
9	/blog/google-search-console-tips	160	218	−58	−26.6%
10	/services/ppc-vs-seo	175	228	−53	−23.2%

Top 10 Queries — MoM Change

Clicks delta vs March 2025

#	Query	Apr Clicks	Mar Clicks	Δ Clicks	Δ %	Avg Position
1	seo guide 2025	1,180	760	+420	+55.3%	3.2
2	digital marketing agency	840	580	+260	+44.8%	5.1
3	ecommerce seo tips	720	510	+210	+41.2%	4.7
4	content marketing strategy	640	460	+180	+39.1%	6.3
5	technical seo checklist	510	370	+140	+37.8%	2.9
6	seo audit service	460	338	+122	+36.1%	7.4
7	b2b lead generation seo	390	290	+100	+34.5%	8.1
8	local seo for small business	350	265	+85	+32.1%	5.8
9	ai and seo 2025	310	240	+70	+29.2%	9.2
10	page speed optimization tips	270	212	+58	+27.4%	4.5

#	Query	Apr Clicks	Mar Clicks	Δ Clicks	Δ %	Avg Position
1	keyword research tools	290	420	−130	−31.0%	11.4
2	link building strategies	255	374	−119	−31.8%	13.7
3	google algorithm update 2024	180	295	−115	−39.0%	16.2
4	on page seo techniques	210	315	−105	−33.3%	14.9
5	backlink checker free	170	258	−88	−34.1%	18.3
6	content strategy template	228	306	−78	−25.5%	12.1
7	schema markup examples	138	208	−70	−33.7%	15.6
8	crawl budget optimization	122	186	−64	−34.4%	19.8
9	google search console tutorial	152	208	−56	−26.9%	17.4
10	ppc vs seo comparison	165	218	−53	−24.3%	20.1

Year-on-Year Comparison

Overall YoY

April 2025 vs April 2024 · All queries

Clicks

18,412

↑ 39.2% was 13,226

Impressions

142.3K

↑ 44.6% was 98,400

Avg. CTR

12.9%

↓ 0.6pp was 13.5%

Avg. Position

14.2

↑ 4.1 pts was 18.3

Strong YoY growth across all core metrics. Clicks up nearly 40%, position improved by 4 spots. CTR dip is expected as non-brand queries scale.

Branded YoY

April 2025 vs April 2024 · Brand queries only

Clicks

5,892

↑ 22.4% was 4,814

Impressions

41.2K

↑ 18.1% was 34,900

Avg. CTR

14.3%

↑ 0.5pp was 13.8%

Avg. Position

2.1

↑ 0.4 pts was 2.5

Brand visibility is growing steadily. CTR and position are both improving, showing stronger SERP dominance for branded terms.

Non-Branded YoY

April 2025 vs April 2024 · Non-brand queries only

Clicks

12,520

↑ 49.8% was 8,358

Impressions

101.1K

↑ 59.2% was 63,500

Avg. CTR

12.4%

↓ 0.8pp was 13.2%

Avg. Position

17.8

↑ 5.6 pts was 23.4

Non-brand is the biggest growth driver. Clicks nearly doubled YoY and position improved by 5+ spots. CTR dip is normal as lower-position queries enter the mix.

Technical Signals

Core Web Vitals, indexation, crawl health

⚡

LCP (Largest Contentful Paint)

1.9s

Good

🖱️

INP (Interaction to Next Paint)

82ms

Good

📐

CLS (Cumulative Layout Shift)

0.14

Needs Improvement

✅

Indexed Pages

1,284

+12 vs last month

🚫

Coverage Errors

Action needed

🔒

HTTPS Coverage

100%

All pages secure

CLS at 0.14 is just outside the "Good" threshold — likely caused by late-loading banner images. 17 coverage errors need investigation; these could be blocking key landing pages from indexing.

Google Analytics 4

Sessions (Organic)

24,810

↑ 9.4% vs 22,680 Mar

Leads

312

↑ 14.3% vs 273 Mar

Sales (Organic)

↓ 4.0% was 50 Mar

AI Traffic (Referral)

1,840

↑ 62% vs 1,136 Mar

Organic Conversion Funnel

Sessions → Leads → Sales · April 2025

Sessions

24,810

100%

Engaged

15,382

62%

Leads

312

1.26%

Sales

0.19%

Lead volume up 14% while sales dipped slightly — conversion from lead to sale at 15.4% vs 18.3% last month. Investigate lead quality or sales follow-up lag.

AI Traffic Breakdown

Sessions by AI referral source · April 2025

ChatGPT

1,320

↑ 71%

Perplexity

310

↑ 48%

Gemini

140

↑ 38%

Copilot

↑ 17%

AI referral traffic is up 62% MoM — ChatGPT alone drives 72% of AI sessions. Brand is clearly gaining presence in AI-generated answers.

Sessions — Organic vs AI Referral

Monthly trend · Nov 2024 – Apr 2025

Rank Tracker

Coming in V2

📡

Real-Time Keyword Rankings

Live rank tracking will be available in the next version of this report. Stay tuned.

Activities & Plans

Completed This Month

Published 4 new blog posts targeting non-brand informational keywords

Fixed 9 of 26 coverage errors reported in March

Updated meta titles and descriptions on /services/ pages

Completed 3 backlink outreach campaigns (+11 links acquired)

In Progress / Pending

CLS fix for hero section banner — dev tickets raised, ETA May 10

Resolve remaining 17 GSC coverage errors

Schema markup audit for /blog/ pages — 40% complete

Plans for Next Month

Launch /resources/ content refresh — 8 articles targeted for top 3 positions

Build 5 new case study pages to support /case-studies/ growth

Begin internal linking audit across 200+ blog posts

Set up GA4 lead source attribution with CRM integration

Dependencies

CLS fix needs dev team access to banner image loading logic

GA4 CRM integration requires credentials from the sales ops team

Case study pages need approved content from the client before publishing

Schema audit blocked on dev deployment window — target first week of May